History[ edit ] The company's original fragrance, Colonia, was created in in a small perfume factory in the center of Parma 's historic old town, after which the company is named. Company logo[ edit ] The company's logo is the coat of arms of Marie Louise, Duchess of Parma , who ruled from Alas, the frivolous dictator Fashion and unpredictable and unjust Fortune turned their back to this Italian house — the years of great popularity were followed by the years of struggle for survival and against oblivion. The first fragrance was created in , Colonia, and at the beginning it was used to perfume gentlemen's handkerchiefs. At the time, the majority of commercial perfumes were much stronger and heavier in composition; so the unusually light and refreshing fragrance from Parma found wide success in Europe. Type a few letters to narrow the list: In the company opened its second spa at the Gritti Palace in Venice. They are reproducing the old fragrances, starting new projects, such as aromatherapy line Blu Mediterraneo, fragrances for interiors, leather gallantry Travel Collection… Searching for good investments and positioning at the international market, the three gentlemen signed a contract with a luxurious goods giant, LVMH , which in came to own the complete Acqua di Parma. In the s the increasing popularity of the cologne led to an increase in production and the development of its distribution. Acqua di Parma is an old perfume house. The gorgeous Italian style specimen was saved and has successfully continued with its development.
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